If there’s one industry that’s growing faster than ever before, it’s e-commerce.

In fact, by 2021 experts predict that this industry alone will be worth more than $4.5 trillion (that’s not a typo!).

Large-scale corporations have sophisticated websites, small brick-and-mortar businesses are continuing to build up a web presence, and even everyday people like you are opening up their own online stores every single day.




But just because this business is booming doesn’t mean it’s a cinch to tap into this market on your own.

And in fact, there are a number of fundamentals you need to understand before opening up your online store. Otherwise, you may end up being one of the 90% of online shop owners that fail within the first four months!

  1. Master the Multichannel Approach

Email, Facebook, Twitter, Youtube, search engine rankings, referrals – these are all critical marketing channels that you need to learn how to take advantage of if your small business is going to succeed.

Relying on just one channel alone simply will not keep your online store afloat. So, before you launch your e-commerce store, be sure to familiarize yourself with as many different marketing channels as possible. One in particular is influencer marketing. When you master this, you can get others to spread the word about your product without any investment on your part (click here for more info!).

  1. SEO Matters – Especially for Businesses

Building up traffic to your store is obviously one of the best ways to ensure your long-term success. However, doing so can be tough, especially since ranking on search engines like Google is harder than ever.

If you want your store to show up on the front page of search results, you need to do some research into search engine optimization (a.k.a. SEO). The better your site’s SEO, the higher it’s going to rank.

Content marketing is a great way to boost SEO. Start a blog. Write in-depth articles about your products. Include case studies, product reviews, and tutorials. Also, don’t forget to include an About Us page along with contact info. The more you can fill out your site with useful information, the better search engines like Google are going to rank your page.

  1. Testimonials, Testimonials, Testimonials!

This one’s easy – include lots of testimonials! Testimonials are one of the most effective ways of convincing an audience to buy your product. Video testimonials are great, but text ones work just fine too. Either way, a review from a happy customer can go a long way towards bringing in more sales.

  1. Nail Down Your Marketing Strategy

Even if you have the best product on the market, that doesn’t mean customers are going to be naturally drawn to your online store. Sadly, the Field of Dreams approach (“If you build it, they will come”) just doesn’t work in business.

And that means you have to do the work to bring them in. Time to beef up your marketing. A comprehensive marketing strategy is one of the biggest differentiators between a successful online business and a flop. It keeps your customer pipeline full, helps inspire trust in your audience, and primes your prospects for a sale.

A solid marketing strategy, then, is one of the best tools you’ll ever use during your e-commerce career. Investing in a program to help you fine-tune your strategy (like Shopifortunes) will usually end up being the best choice you’ve ever made for your business.

  1. Truly Understand Your Audience (This One Is Key!)

A groundbreaking product is only going to bring in revenue if it’s targeted towards the right audience. Someone looking for a knife isn’t going to buy your spoon no matter how great that spoon is!

That’s why in order to succeed, you really need to do your research before attacking a market. What are these customers looking for?